| Even in the period of the financial crisis Russians | | | | licensing. In order to get a license there must be a |
| would rather scrimp on themselves than on dumb | | | | veterinarian in the store staff, but the veterinarian is |
| animals. | | | | required not only to obtain all essential documents. If |
| Since we become responsible, forever, for those we | | | | assistant veterinarian works in the pet shop, this fact |
| have tamed. | | | | causes customers' trust and pushes up sales. |
| Pet shops are seemed to be one of few businesses | | | | The third variant of the pet shop is a specialized |
| which haven't suffered recession. Well-known | | | | store. If you have experience and knowledge in one |
| trade-marks such as Pedigree, Chappy, Whiskas, | | | | specific area, you can set up a high-specialized shop. |
| KiteKat indefatigably encourage us from TV screens | | | | For example, aquariums grows in popularity and you |
| to buy food and toys for our pets. | | | | can set up a store specialized exceptionally on toy |
| The market of pet products is huge and full of | | | | fish. |
| prospects. | | | | Being engaged in toy fish business, you can sale a |
| In this article we'll discuss how to open a pet shop. | | | | broad range of fish, aquariums, fish food, veterinarian |
| It is very good if you have your own pets and you | | | | preparations and books on toy fish. The shop |
| are a regular customer of a pet shop yourself. Then | | | | assistant should be much aware of goods for sale. |
| you have an idea on what you like in the currently | | | | You can also gain an extra income from customs |
| available shops and what you can improve. Certainly, | | | | aquariums manufacture, its installation, designer |
| the perfect alternative is to have a veterinary | | | | aquarium décor and aquarium service. |
| education and wide knowledge about pets. | | | | If you have chosen a high level of specialization, you |
| The most simple and low-cost way to start business | | | | should offer you customers a full complex of |
| in the pet products sphere is to set up a small shop | | | | services in the given field and provide clients with full |
| where the choice will include food, grooming products | | | | information during sale. Then you can rely on the |
| and accessories. | | | | popularity of the store. |
| License for such shop set up is not required; its floor | | | | The retail margin in such shops is higher, than in the |
| space can start from 10 sq. m. | | | | wide-range ones, but for the higher price your |
| It is better to look for the room for such shop in a | | | | purchaser gets more qualitative consultations and an |
| bedroom suburb. If there are no competitors nearby, | | | | opportunity to buy unique goods, which are not |
| you can safely open you own small pet shop. With | | | | available in full-range stores. |
| proper assortment and comparable prices, such shop | | | | If you intend to set up a small store, it is more |
| will always find its customer. | | | | reasonable to start cooperation with only one |
| Assortment in a small shop should be formed of the | | | | supplier, who has a wide product range even if the |
| most fast-moving items - these are goods for cats | | | | prices are not the best. The larger a projected shop, |
| and dogs. Such small shops usually pay back within a | | | | the more quantity of suppliers it is efficiently to |
| year; however it is not worth expecting a big gain | | | | cooperate with in order to buy goods at the best |
| from a single shop. | | | | price. You can ask the suppliers for recommendations |
| Traditionally a pet shop owner, who has opened one | | | | on the primary assortment formation. In the |
| store and has well-proved sale technology, sets up | | | | beginning of the work mistakes in the product range |
| the next one. | | | | are unavoidable, but in few months it will become |
| An average retail margin in small pet shops amounts | | | | clear what products are in demand, what products |
| to 30%. As for the most demand goods (popular | | | | should be purchased additionally and what should be |
| food and litters) the margin is less, for rarely sold | | | | returned to the supplier (discuss this option in |
| items the margin can come up to 200%. | | | | advance). |
| The second variant of a pet shop presupposes a | | | | In any case forming the primary product range your |
| large range of pet goods, starting from food and | | | | should presume that the assortment should include |
| finishing with pets on sale. In this format there are | | | | food for cats, dogs, rodents, birds and dry food for |
| absolutely different requirements to the floor space | | | | fish, litters, grooming products and accessories. |
| of the shop, its staff and product range selection. | | | | If you will sell pets, configure a line of additional |
| The sales area of the full-range store usually starts | | | | products which can be purchased along with these |
| from 70 sq. m. You can find a shop room both in the | | | | pets. |
| center of the city or in a bedroom district. It will be | | | | Give your preference to the goods of the |
| profitable to set up a pet shop attached to | | | | well-known producers, which are actively advertised. |
| veterinaries or not far from it. Payback of such store | | | | Don't try to earn big profits at once, it is better to |
| is 1-2 years. | | | | advice a client more suitable product that more |
| The product range should be large; in the meanwhile | | | | expensive one. The customer will appreciate it and |
| it should include goods, which enjoy high demand. | | | | will come next time in our shop. |
| Exclusive and rarely purchased goods should be sold | | | | Arrange degustation, distribute probes, let your |
| on request. | | | | purchasers know about newly-developed products, |
| The assortment should include pets, birdcages and | | | | carry our promotion actions. |
| boxes, toys, there should be a section of veterinary | | | | All the product range should be properly exhibited on |
| preparations, vitamins and mineral supplements. | | | | display and grouped thematically, price tags should be |
| You can gain good profit selling pets, but take into | | | | large. |
| account that animals can die at mismanagement. | | | | If products on request are sold in the shop, the |
| Wide-range shop assistants should be well-qualified; | | | | correspondent information should be easily available |
| they should perfectly know all the ins and outs about | | | | for clients. Colorful catalogues and full information |
| pets and products for sale. | | | | should be provided for such products. |
| Competent advice is a very important component of | | | | There should be a good smell in the shop even if |
| a pet shop success. If an assistant of the shop | | | | pets are sold there. See about good microclimate. |
| recognizes that a customer is inexperienced, he | | | | It is also very important to select the staff of people |
| should query the client about his pet and help to | | | | who really love pets and can give advice to every |
| make the right choice. | | | | customer. |
| Sale of pet pharmaceutical products is subjected to | | | | |