| The search for long tail keywords is an essential | | | | 10 Million sites dealing with this topic, and half a million |
| component of an online training course for beginners | | | | searches. If you would chose 'aquarium' as your |
| because money is rather made with niche than with | | | | designated keyword, then your website, blog, or |
| mass products. Well researched keywords determine | | | | article would be completely lost in the big shark pool. |
| your success and profit, and are responsible for high | | | | You would be competing against too many other |
| search engine ranking. The question here is how to | | | | sites. |
| find long tail keywords for niches that will make | | | | Benefits of long tail keywords |
| money long term. Make sure that your chosen online | | | | - higher conversions |
| training course for beginners teaches you this very | | | | - easier ranking |
| important aspect. | | | | - more visitors |
| Long tail versus short tail keywords | | | | - more sales, more cash |
| Since Google became so popular in 2003, keywords | | | | Keywords and Latent Semantic Indexing (LSI) |
| became part of Google's success as they made the | | | | In order to achieve high search engine ranking, |
| use of the internet so easy. Short tail keywords are | | | | keywords have to be chosen according to certain |
| very unspecific, and general. People who search for | | | | criteria. Google works in your best interest when you |
| short tail keywords in Google are actually not in the | | | | group words together that have the same semantic |
| buying mood. The art is to find keywords that will | | | | root (LSI), this means that you have to pull 'theme |
| make you money in a niche, called long tail keywords | | | | words' together. Under 'aquarium' you will find 'salt |
| because people search for them specifically, they | | | | water aquarium' and under this, 'salt water aquarium |
| look for a solution to a specific problem. This task | | | | coral', 'salt water aquarium cleaning', 'salt water |
| that seems so simple involves a lot of work, and | | | | aquarium tanks', 'salt water aquarium designs', and so |
| asks for some attention and diligence because this is | | | | on. These long tail keywords you need to include in |
| part of the basics that you need to master in an | | | | your site as Google will love you for that, and pay |
| online training course for beginners. | | | | you with high search engine ranking. |
| The importance of long tail keywords | | | | Keywords Effectiveness Index (KEI) |
| Long tail keywords are golden. They are specific | | | | When choosing the main keyword for your site, you |
| phrases, and the more specific you are in their search | | | | need to compare and analyze the ratio of |
| the better. When thinking about keywords, put | | | | competition to search volume. The more |
| yourself into potential buyer's shoes, and think about | | | | competitors, and the less people searching for the |
| keywords they would search for when searching for | | | | keywords, the harder it gets for your site to be |
| 'aquarium'. For the term 'aquarium' you will find over | | | | found. |