| Some real estate buyers don't find the best homes - | | | | database - they must be working with a real estate |
| the best homes find them. Popular new Internet | | | | agent. This makes the database even more valuable |
| buyer databases make it easy for buyers to quickly | | | | for sellers, because it only shows people who have |
| establish an online profile, and have details on the | | | | formally begun their home search, and are potentially |
| best properties sent directly to their real estate | | | | pre-qualified for financing. The service is also |
| agent. With more sellers and agents searching these | | | | attractive to Realtors because it allows them to |
| databases every day, a profile can mean the | | | | maintain the client-agent relationship when they |
| difference between having to search everywhere for | | | | register buyers and deal with sellers on their behalf. |
| the right home, and choosing from dozens that fit | | | | In reality most buyers starting a home search |
| the bill. | | | | probably aren't even aware of buyer databases |
| Buyer databases work because they provide an easy | | | | because the services aren't directly related to the |
| solution to the missing half of the real estate puzzle: | | | | home search, and don't produce instant results. For |
| buyers themselves. For decades the industry was | | | | the most part buyer databases are targeted at real |
| focused only on the obvious half, property for sale, | | | | estate professionals looking for another angle on |
| while buyers had to do all the work finding homes. | | | | behalf of their clients. |
| Now buyers and sellers can meet in a forum where | | | | Another advantage of buyer databases is that they |
| both parties know the other is serious about a real | | | | can provide access to homes not listed anywhere |
| estate transaction, and work quickly towards a sale. | | | | else. Sellers and their agents may choose to search a |
| For real estate professionals, buyer databases are an | | | | buyer database before making a listing, in order to |
| opportunity to provide much more effective service. | | | | advertise directly to the right buyers. Smart sellers |
| In contrast to home listings, buyer databases require | | | | will contact as many buyers this way as possible to |
| a commitment from the buyer - that's what makes | | | | promote competitive offers, but the end result is still |
| them so attractive to sellers and agents. Buyers can | | | | advanced access to listings. |
| 't simply go online, see some homes they like, and | | | | Buyer databases are a risk-free way for real estate |
| get in touch for a showing, they have to register and | | | | agents to expand their services, and a chance for |
| provide information for others to search. In many | | | | buyers to seek even better deals on the homes |
| cases, buyers working alone can't even register on a | | | | they want - a definite step ahead for the industry. |